CRM, finance & HR
live in 4 weeks.
One partner.
Stop running your business on disconnected apps and spreadsheets. We design and operate the digital foundation — CRM, finance, HR, automations — that scales with you. Implemented by a Dubai team that's done it 50+ times.
Sales overview · Q2
LiveFour pieces. One foundation.
We build the operating system your business runs on — designed around how your team actually works, not a generic template you'll abandon in six months.
CRM & Sales
A pipeline your team will actually use — leads in, deals tracked, and nothing falling through the cracks.
- Custom pipelines and multiple sales processes
- WhatsApp, web-form and landing-page lead capture
- Automated lead scoring and assignment
Finance & Accounting
One ledger, connected to the system that already knows who bought what — invoicing, expenses and VAT without the double entry.
- Zoho Books configuration and migration
- Automated invoicing from won deals
- UAE VAT and corporate-tax ready
HR & Operations
From onboarding to offboarding — leave, attendance and performance your team can self-serve, with far less paperwork.
- Employee self-service portal
- Leave policies and approval workflows
- Attendance and timesheets
Integrations & Automation
Glue the whole stack together — connect your tools and automate the handoffs that shouldn’t need a human.
- CRM ↔ finance ↔ HR data sync
- Deal-won to invoice automation
- Approval workflows with escalation
Most teams don't have a software problem.
They have a connection problem.
Disconnected apps and tribal spreadsheets are the silent tax on a growing team. We replace them with one foundation — without forcing your team into a tool they hate.
The Friday-afternoon stack.
- 6 disconnected tools
- Pipeline lives in WhatsApp
- Approvals lost in inboxes
- Reports arrive a week late
- Onboarding takes 2 weeks
Your business. One smart foundation.
- One connected foundation
- CRM with stage automation
- Workflows with deadlines
- Live dashboards on every screen
- New hire ready on day one
First call to live in 6 weeks.
One team, one timeline, no agency hand-offs. Discover, build, train — then we stay.
Discovery
30 minutesA free call. We map your current workflow, the friction points, and what good would look like.
Build
4 – 6 weeksWe configure the system to your process — not the other way around. CRM stages, finance workflows, HR rules, the lot.
Go live & support
OngoingTraining for your team, documentation they'll actually use, and an ongoing partner who picks up the phone.
Patterns we've already solved.
We've shipped these foundations across the messy reality of UAE businesses. Pick the closest fit — we'll show you what week 1 looks like.
Technology that works quietly,
so your team can work loudly.
1Base is a Dubai-based technology partner building the digital foundation UAE businesses run on. We design, customise and operate the CRM, finance and HR systems behind 50+ growing companies.
Four commitments behind every system we ship.
Each engagement is judged against these. They are the lens we use to design, the standard we test against on the day we go live, and the reason customers stay with us long after.
Engineered for Precision
Expertise in customising leading CRM platforms to optimise the performance of your business for tomorrow.
Secure Systems, Seamlessly Integrated
Solutions that combine security, scalability, and seamless connectivity across every tool you already use.
Built to Support What’s Next
Our work goes beyond the setup. We offer comprehensive support through every phase of your business expansion.
Full-Spectrum Delivery
From platform selection to full digital transformation — so you focus on growth, not tech headaches.
Four packages.
One that fits where you are.
Guideline figures to help you plan — not a fixed menu. Every engagement is scoped and quoted individually after a short discovery call. Pick the package closest to where you are.
Essentials
Founders & lean teams getting off spreadsheets
Standard Zoho, set up right — Leads, Deals & Accounts, Books connected, users and roles, and a dashboard to run on.
Tailored
Teams outgrowing the out-of-the-box setup
Everything in Essentials, shaped to your process — custom pipelines, automated lead capture & follow-ups, and your own dashboards.
Connected
Businesses running day-to-day on the system
Everything in Tailored, plus HR & operations, connected finance and cross-module automation — with a named lead who keeps optimising.
Custom
Multi-entity groups & regulated operations
Everything in Connected, plus multi-entity consolidation, custom apps, government & banking integrations and audit-ready compliance.
We replaced four tools and a hundred spreadsheets with one foundation. Our agents close 30% more deals because nothing falls through the cracks anymore — and our finance lead got her weekends back.
Clear answers. Smart decisions.
If your question isn't here, send us an email at connect@1base.io — we reply within a working day.
One call. A clear plan. No pitch deck.
Tell us where the friction is. We'll come back with a 1-page proposal — scope, timeline, price — within 48 hours.
Your next step,
starts here.
Tell us what you need. We'll get back within a working day with whoever's best placed to help.
Dubai Silicon Oasis